Keyword stuffing is one 
of the worst offenses a website can commit when they are looking to boost their page or websites rankings. While it may seem like you are doing yourself a world of favours, the reality is that you will get severely punished by the search engines. People think that they have escaped the search engine spiders when they use keyword stuffing and see results quickly but you cannot fool them for long. They will discover what you are trying to do and they will either mark you as spam or even worse, ban you from their search engine. A legitimate SEO company would not use keyword stuffing and if you are a website owner who is looking for help, this is a safe route to take.
What are the different types of keyword stuffing that an SEO company can help you avoid? See below for a list of a few of them.
- Keyword phrases being repeated unnaturally. This could have the keyword being repeated a few times in a sentence, which often times look very weird. You will be able to tell because it will read as very unnatural.
- Anchor text being stuffed with keywords.
- Blocks of keywords, and keyword lists.
- Keyword phrases that are alternating but have the same meaning.
- Bolding some keywords that aren’t part of the header or title. Bolding a keyword usually draws the search engine spiders to that word, but should be reserved for titles.
- Using keywords to create bad grammar. An example of this could be “If you are interested in SEO Vancouver, then you should look for a company there.”
- Including irrelevant or unrelated keywords. This will be obvious to spot because it will literally be a keyword in a sentence that has no business being there. It could even be all on its own in a sentence and look completely out of place.
- Hiding keywords on the website. Some websites do this by making the keyword the same color as the background of the websites so the naked eye cannot see it but the search engines can. However, search engines now compare the text color of the keyword with the colour of the background, so this doesn’t work anymore.
You need to include keywords to get a good page ranking, but within reason. Working with an SEO company can ensure that you avoid keyword stuffing on your website as well as in the articles and blog posts you write.
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